Preface - 1. What is pop culture? - Defining popular culture - Origins and spread - Pop culture, material culture, and technology - Features of pop culture - Studying pop culture - 2. Explaining pop culture - Communications models - Critical theories - Psychological and sociological theories -- Semiotic approaches - Transgression theories - 3. Business of pop culture - Market for pop culture - Pop culture industry - Fad culture - Celebrity culture - Model - 4. Popular print culture - Books - Newspapers - Magazines - Comics - 5. Radio culture - Radio broadcasting - Radio genres - Radio stage - Importance of radio in pop culture history - 6. Pop music - Advent of pop music - Social change - Dissent - Pop music in the internet age - 7. Cinema and video -- Motion pictures - Postmodernism - Blockbuster - Video culture - Cinema in the internet age - 8. Television - Television broadcasting - Comedic and the real - Television as a social text - Effects - TV in the internet age - 9. Advertising and branding - Advertising - Ad culture - Branding - Advertising in the internet age - 10. Pop language - What is pop language? - Slang - Spelling style - Textspeak - 11. Online pop culture - Back to McLuhan - Online stage - Social media memes - YouTube - 12. Forever pop - Show must go on - Pop culture spread - Pop culture in the global village - Will pop culture survive? - Exercises and discussion -- Glossary -- References and further reading -- Online resources -- Index -- About the author.
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