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Gift cards a win-win way to give Cover Image

E-book

Gift cards a win-win way to give

Weise, Monica. (Author). Canadian Electronic Library (Firm) (Added Author). Coherent Digital (Firm) (Added Author). Statistics Canada. Business and Trade Statistics Field. (Added Author). Statistics Canada. Distributive Trades Division. (Added Author).

Summary: This study looks at the growing popularity of gift cards, both with retailers and consumers. It presents some details of the types of stores that offer these cards and some of the attractions of gift cards to retailers and their customers.

Record details

ISBN: 0662404238 (HTML)
ISBN: 066240422X (PDF)
Physical Description: 1 electronic text (6 p.) : digital file.
remote
Computer data.
electronic resource
Publisher: Ottawa, Ont. : Distributive Trades Division, Statistics Canada, 2005

Content descriptions

General Note:	A gift card, for the purposes of this paper, is a plastic card, similar to a credit card, with a magnetic strip on the back, which is loaded with the desired cash value when it is purchased. Not included are paper gift certificates of any kind, plastic phone cards or gift cards sold by shopping centres or credit card companies. The group surveyed for this special survey was the regular respondents to the Monthly Survey of Large Retailers (LMR), a panel of about 80 large retail enterprises. The group covers Canada's largest food, clothing, home furnishings, electronics, sporting goods, and general merchandise retailers (department stores are included). Together these retailers represent about 35% of total annual retail sales after excluding recreational and motor vehicle dealers. CatMonthString:january.23 Issued as part of the desLibris documents collection. Multi-User. This analysis represents the first of its kind, having been derived from a special supplement to he Monthly Retail Trade Survey (MRTS).
Type of Computer File or Data Note:	Text (HTML), electronic book.
System Details Note:	Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Language Note:	Available also in French under title: Carte cadeau : une carte gagnante pour tous.
Issuing Body Note:	Made available online by Canada Commons.